business

The Ten Second Elevator Speech

Typically most people leave a website within 10 to 20 seconds (over half leave in under 15 seconds) and that leaves very little time to make that first impression. Websites effectively have ten seconds to either cause a visitor to leave the site, or invite them to continue on to other pages. A website is an organization’s … Read more

The Full Service Era – Part 2

So what is that reasonable alternative? For every business it varies but the concept remains consistent – get back to the basics.  Kindness did not go out of style just because it’s the new millennium.  Same as courtesy.  It’s still as valid today as it was in any point of history.  Getting back to the … Read more

The Full Service Era – Part 1

Does anyone remember this fellow? Fill ‘er up!  Check the oil and tranny fluid.  Tires seem a bit low.  Clean the windshield, back window, and even the headlights. The full service era was an ideal – a philosophy that the customer was worth the full efforts of service.  Their time was important and service reflected … Read more