What’s the Difference?

What’s the difference between a product or service for sale, and a solution to an identified problem that costs a few dollars? The answer is, subjective value.   “The idea that an object’s value is not inherent, and is instead worth more to different people based on how much they desire or need the object. The Subjective … Read more

Tested Concepts

We called this category “Ideas”, however it is more about tested concepts that have proven themselves viable in our use and experience.  It is here that we will share these concepts from time to time with the hopes it will benefit others as it has us.  Though we cannot guarantee the results that others may … Read more